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Optimization of the online shopping experience for the brand's retailers
Argon 18

Argon 18 designs and manufactures bicycles renowned for their design quality, road handling and high level of performance. The brand's reputation is well established among cycling enthusiasts, including many world-class athletes.

Challenge

Upgrade Argon 18's B2B transactional site, managing different payment methods in a variety of currencies, bulk purchasing and customer profile synchronization.

Cyclist riding an Argon 18 gravel bike along a beach
Four mobile screens: catalogue, parts search, order summary and account details

Solution

Leverage an API to:

  • connect the platform directly to the company's ERP, where the product catalog and inventory are located;
  • avoid manual entry of customer orders.
Desktop portal screens: customer account, bike catalogue and checkout flow

Results

The order creation process has been totally optimized, providing the company with significant gains in terms of both speed and efficiency. Inventories are updated automatically, and retailers are able to plan their orders for the whole year.

Collaboration

Since then, we've been working in tandem with the Argon team to continually improve the experience of their users, both B2C and B2B.

The Argon 18 B2B catalogue on a laptop, with a size, availability and quantity table
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