Standardizing complex data
Camso

Following Michelin Group's acquisition of Camso in 2018, the sales teams have needed to deal with multiple product catalogs from the various Michelin Group brands, including Camso.

Challenge

To provide the sales teams with a single tool which brings together all the catalogs for all Michelin Group brands.

Vehicle fitted with Camso tracks crossing snowy terrain against the sun
Product page for a Camso agricultural track viewed on a laptop, showing its performance characteristics

Solution

Leverage an API to:

  • Review the customer journey and the entire data structure
  • Create a schematic suitable for all entities
  • Create a universal product selector for all catalogs
Full pages of the tool: detailed product sheet with a specifications table, and product selector filtering by criteria

Results

Customers can consult all Camso and Michelin products via a single tool, thereby optimizing the company's sales.

Collaboration

Mutation is closely involved in improving CAMSO's and Michelin's digital tools. A multitude of projects have been carried out to promote synergy between the two companies.

Five mobile screens of the product selector: criteria search, results, and tyre and track product sheets
Other work
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