Following Michelin Group's acquisition of Camso in 2018, the sales teams have needed to deal with multiple product catalogs from the various Michelin Group brands, including Camso.
Challenge
To provide the sales teams with a single tool which brings together all the catalogs for all Michelin Group brands.
Solution
Leverage an API to:
- Review the customer journey and the entire data structure
- Create a schematic suitable for all entities
- Create a universal product selector for all catalogs
Results
Customers can consult all Camso and Michelin products via a single tool, thereby optimizing the company's sales.
Collaboration
Mutation is closely involved in improving CAMSO's and Michelin's digital tools. A multitude of projects have been carried out to promote synergy between the two companies.
