Technological overhaul of the site
Opto-Réseau

With over 83 clinics, the Opto-Réseau banner is the largest network of independent eyecare professionals in Quebec.

Challenge

Overhaul the site's entire technological platform and update the user experience, while preserving existing procedures and content.

Three-quarter portrait of a woman wearing thick-framed glasses
Pages of the Opto-Réseau site: health advice, editorial eyewear collection, new arrivals and brand selection

Solution

  • Migrate Wordpress procedures to a new platform (Craft CMS)
  • Retain only relevant content to improve performance by reducing the amount of data to be indexed
  • An optimized appointment system
Five mobile screens of the site: eyewear collection, advice articles, brand selection and a product page

Results

Opto réseau has a faster site and a more robust platform. The implementation of a more user-friendly CMS gives its team greater autonomy in updating the site's content.

Collaboration

Following the redesign of the site, Mutation remains involved in the continuous improvement of the brand's digital solutions.

The editorial collection on a laptop and appointment booking on mobile, with clinic selection on a map
Other work
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